Students in the Los Angeles Unified School District may soon be attending football games and band concerts in buildings with the name of corporate sponsors plastered on them. The school board has agreed to sell the naming rights to its buildings in hopes of raising much-needed revenue, but the plan has its detractors.
STEVE INSKEEP, host:
In Los Angeles, the school district's cafeterias and sports fields will soon be brought to you by some of the world's biggest companies. The district is turning to corporate sponsors to help fill major budget holes, which makes parents and some school officials uncomfortable.